Elena Croci
Expert in Cultural Communication and Strategic Marketing
Elena Croci gives visibility to companies, banks, foundations and corporations, using specific skills modulated on culture-identity-territory.
A specialist in topics such as identity, modern society and the new cultural tourism, she is the author of several books and a consultant for national and international companies for a new rethinking of the meaning of well-being within the personal and working dimension.
She provides analysis and an insight into an increasingly changing context where reskilling, upskilling are the two key terms today, levers for a new look at the future.
New skills, new opportunities.
Cultural marketing professor
Professor in cultural marketing at Brera Academy of Fine Arts, she also has been teaching cultural tourism in Lucca University and at the Catholic University of Milan, publishing several books including ‘Hyperidentity, between real and virtual’ and ‘New Cultural Tourism, the marketing of emotions’, Franco Angeli editions.
Territorial developement
Through the P.V.T (Potential for Territorial Development), an analytical model is developed based on variables such as society, territory, economy and culture, which analyses and measure the territory's rating by insisting on local potentials and uniqueness. A hands-on work to strengthen value, awareness and tourism for private and public authorities.
Italian Army
Degree in humanistic-social sciences at the Sorbonne, she is Captain in the Italian Army (reservist) for the valorisation of the historical-cultural heritage and the promotion of historical memory. She has carried out several missions in Afghanistan and has also produced several publications for the Afghan government.
INSTITUTIONAL ASSIGNMENTS (present and previous)
Associazione Amalago
Vice President Amalago Association (ETS) – Cultural association for the promotion of Lake Maggiore’s artistic and cultural heritage
Stato Maggiore Esercito
Fondazione Stelline
Museo di Terrasanta a Gerusalemme
COMMEMORATIVE CROSS
for participation in the maintenance of international security in the context of military operations for the pacification of Afghanistan - September 2012
NATO MEDAL NON ARTICLE 5
EDUCATION
CENTRO CIMIC (CIVIL AND MILITARY COOPERATION) – MOTTA DI LIVENZA – TREVISO
SCUOLA SUPERIORE SANT’ANNA – ITPCM, PISA
ITALIAN MINISTER OF DEFENCE – WAR SCHOOL, TURIN
SORBONNE UNIVERSITY (PARIS IV)
SORBONNE UNIVERSITY (PARIS IV)
SORBONNE UNIVERSITY (PARIS IV)
BA in languages and economics (L.E.A.) with linked work experience
UNIVERSITA’ CATTOLICA DI MILANO
GERMAN SCHOOL, ISTITUTO GIULIA, Milan
MAIN EXPERIENCES
2018 - present
Ors - Switzerland - Analysis and communication strategies.
Deloitte & Touche S.p.a - Well-being consultant within the contemporary working dimension.
Creation of the INWI indicator for corporate well-being.
2018 - present
2018
2017
Text analysis and editing for the Che Guevara Foundation in Havana.
Exhibition on Che Guevara Tu Y Todos, Fabbrica del Vapore, Milan.
2017
2014 - 2015
Cultural content editor for Azerbaijan Pavillon, Expo 2015.
Since 2014, professor in Cultural Marketing at the Brera Academy in Milan.
2013
In Libya, in Benghazi, to select a work collection by Libyan sculptor Ali Wak Wak, and to curate the exhibition and catalogue Anime di Materia at the Vittoriano in Rome, ‘Anime di Materia, la Libia di Ali Wak Wak’ (Gangemi Editore).
In October at the University of Herat, under NATO sponsorship, a lectio magistralis is held on ‘Why and for whom to preserve’ by Prof. Andrea Bruno, and Cap. Elena Croci.
Publishing ‘Affari di tempo, comunicazione culturale per una nuova ricetta di felicità’ (Fausto Lupetti Editore) addressed to the world of marketing and communication.
For Fondazione Fiera and Parco Agricolo Sud Milano, in charge of territorial communication in view of Expo 2015.
2013
2012
On behalf of the Inter-Forces Summit Operations Command, she drafted and wrote, together with Air Force Chief of Staff Settimo Caputo, a publication summarising Italy's ten years in the RC-West area of Afghanistan, entitled ‘Vicini a una terra lontana, sulle strade dell'Afghanistan con il contingente italiano’ (Polistampa Editions), which won an award at the Amedeo De Cia National Competition.
She is a Founding Partner and member of the Board of Supporters of the Museum of the Holy Land in Jerusalem and is in charge of cultural communication in Jerusalem for the Great Museum of Christianity.
2009 - 2011
She publishes ‘Cultural Tourism, the marketing of emotions’, issued by Franco Angeli, for university and post-graduate training.
For the Italian Army, she carried out several missions aimed at strengthening the identity of the Afghan population through its cultural heritage, targeting schools and the female community.
In 2011, she receives the honorary citizen plaque from the Governor of Herat Province, Daud Shah Saba, for the project and the publication ‘Herat for Schools’.
2009 - 2011
2006 - 2008
2004 - 2006
She became an officer of the Italian Army's Selected Reserve, and since 2005 has travelled to Afghanistan as a specialist in cultural heritage and identity.
She therefore publishes ‘Herat, Art and Culture’ in 2006, edited by Rivista Militare and Poligrafico dello Stato.
2004 - 2006
1998 - 2003
She collaborates with Christie's, Museo della Permanente, Merrill Lynch, Banca della Svizzera Italiana, Lottomatica, UBI Banca.
In 2002 she specialises in Mesopotamian cultures.
