PROJECTS

The projects are the outcome of an interdisciplinary approach

COMMUNICATION AND STRATEGIC MARKETING

For the development of innovative visions aimed at consolidating and increasing the objectives that today's social and working transformation require. Support companies and people in understanding real and future changes; what is the impact on the individual and the community? Which are the strategic drivers to invest in?

COMMUNICATION STRATEGIES, FUTURE THINKING

What are the future areas of interest for contemporary society? What are the needs of the individual in the Anthropocene era? The new central social themes are reskilling and upskilling. How to use these new trends in order to create value. Elaborate a vision, develop a strategy, in line with the unique properties of the product, creating its own narrative.

CULTURAL TOURISM AND TERRITORIAL MARKETING

Analysing and promoting the marketing of emotions.
A shift from a horizontal, “just seeing” tourism to a vertical, slow-motion element within a society that keeps proposing “things to do”.

DEFENCE CULTURE

The Army museums provide a means of transmitting national military values and “historical memory” strengtheners of single and collective identity. Cultural communication applied in areas of conflict is an instrument to strengthen those strong and distinctive values of the past, instilling a feeling of trust for the future.

COMMUNICATION AND STRATEGIC MARKETING

Deloitte & Touche

Consultant for a redefinition of the meaning of well-being within the contemporary working dimension.

2018-present

Hub Leonardo

Concept and text editing, 2015, Palazzo Delle Stelline

Istituto Carlo Secoli - Fashion School since 1934

Brand repositioning using the fashion schools archives history

Confcommercio - Arezzo

Organisation and communication for the restoring of Leonardo da Vinci's painting ‘La Madonna dei Fusi’

UBI Bank

Corporate identity design through the Bank's art collection

Merrill Lynch

Organisation of cultural events/previews

A.T.M. - Azienda Trasporti Milanesi

Design and creation of cultural itineraries and “culture pills” for the bus and tram lines of the city of Milan

Christie’s

Director assistant for evaluation of Modern and Contemporary Paintings and Artworks

Fondazione Fiera di Milano

Consultant for institutional communication and cultural communication projects across historical archives

CULTURAL TOURISM AND TERRITORIAL MARKETING

TERRA SANCTA MUSEUM

Jerusalem - ATS - Holy Land Association: Cultural and strategic communication aimed at the creation of the Terra Sancta Museum, 2013-2014

Hotel Excelsior e Des Bains - Venezia

Enhancement of historical memories to strengthen corporate communication and relaunch the territorial plan of the Lido di Venezia, 2012

Festival dei Due Mondi - Spoleto

External relationship and events organization, 2002-2003

Laterza Editore - Festival dell' Economia - Trento

Support to the organisation for communication and fund raising of the festival

Confindustria Novara

Supporting communication projects and area marketing operations

Lottomatica SPA

Enhancing the sponsors visibility through cultural communication operations

BSI - Banca della Svizzera Italiana

Re-positioning artworks, drafting of texts and cards for exhibitions in the various venues, 2003- 2006

Museo Revoltella - Trieste

Organisation and communication for Marcello Dudovich's first major anthological exhibition

Ferrara Municipality

Concept and Brand Strengthening of Ferrara Arte for the exhibitions at Palazzo dei Diamanti

COMMUNICATION STRATEGIES, FUTURE THINKING

Che Guevara exhibition “tu y Todos”

Exhibition editing, 2017-2018, Milan Fabbrica del Vapore

EXPO 2015 - Azerbaijan Pavilion

Author of cultural content (SIMMETRICO)

SIMMETRICO Network

Author of cultural content for international exhibitions and projects

Ali Wak' Lybia

Curator of the exhibition "Anime di Materia" - La Libia di Ali Wak, 2010-2011, Complesso del Vittoriano, 2010-2011

Venice Biennale

Biennale Head of Events and Fundraising, 2006-2007

DEFENCE CULTURE

National Artillery Museum

Project manager for a new territorial positioning and visibility, Donjon Of The Citadel Of Torino, 2018

Italian Army Museums

As a specialist in cultural communication and territorial marketing, a qualitative museum marketing analysis was carried out on the artistic and cultural heritage of all Army museums nationwide

Cultural Communication Books

Book editing to strengthen identity

Afghanistan

Project manager to strengthen the identity and culture of the country during the years 2005-2013

Elena Croci

Comunicazione Culturale

News

Nuovo turismo culturale