COMMUNICATION AND STRATEGIC MARKETING
For the development of innovative approaches
PROJECTS
The projects are the result of an interdisciplinary approach
Consultant for a redefinition of the meaning of well-being within the contemporary working dimension.
2018-present
Project manager for a new territorial positioning and visibility, Donjon Of The Citadel Of Torino, 2018
Exhibition editing, 2017-2018, Milan Fabbrica del Vapore
Author of cultural content (SIMMETRICO)
Concept and text editing, 2015, Palazzo Delle Stelline
Jerusalem - ATS - Holy Land Association: Cultural and strategic communication aimed at the creation of the Terra Sancta Museum, 2013-2014
Curator of the exhibition "Anime di Materia" - La Libia di Ali Wak, 2010-2011, Complesso del Vittoriano, 2010-2011
Biennale Head of Events and Fundraising, 2006-2007
CULTURAL TOURISM AND TERRITORIAL MARKETING
Culture has become pop... we are all tourists in search of cultural experiences
New Cultural Tourism
The Marketing of Emotions
No longer just a visual journey, but also an emotional one to experience feelings that stop time - because today’s travellers want something more than they did as recently as ten years ago.
Thanks to new media, overtourism has become a common expression, as have the words de-seasonalisation and networking.
Is the new tourist a happier person? What does tourism mean today? Why are people increasingly looking for new experiences and emotions? Can culture make us happier today?
Listen to the interview on Radio Number One
COMMUNICATION STRATEGIES, FUTURE THINKING
The human being in present and future time
HYPERIDENTITY, listen to Elena Croci's podcast on Spotify
The study contributes to the existing literature on the theme of individual well-being and its maindeterminants, also highlighting possible practical implications in terms of corporate governance and human resource management.
Results reveal a positive impact associated with family relationships, mobility satisfaction, and job satisfaction while showing a negative relationship regarding proxies related to the subjective perception of insecurity and uncertainty (deep material deprivation, and home theft).
TEACHING AND TRAINING
For 18 years university professor in Cultural Tourism, Marketing and Cultural Communication (Brera Academy, Catholic University of Milan, Lucca Campus). Holds Masters and Focus points for companies.
