COMMUNICATION AND STRATEGIC MARKETING
For the development of innovative approaches
PROJECTS
The projects are the result of an interdisciplinary approach
Consulente per un nuovo ripensamento del significato di benessere all’interno della dimensione lavorativa contemporanea.
2018-presente
Project manager per un nuovo posizionamento territoriale e di grande pubblico, Mastio della cittadella di Torino, 2018
Redazione mostra, 2017-2018, Milano Fabbrica del Vapore
Author of cultural content (SIMMETRICO)
Ideazione e redazione testi, 2015, Palazzo Delle Stelline
Gerusalemme - ATS – Associazione Terra Santa: Comunicazione culturale e strategica volta alla realizzazione del Terra Sancta Museum, 2013-2014
Curatore della Mostra “Anime di Materia” - La Libia di Ali Wak, Complesso del Vittoriano, 2010-2011
Responsabile eventi e fund raising della Biennale, 2006-2007
CULTURAL TOURISM AND TERRITORIAL MARKETING
Culture has become pop... we are all tourists in search of cultural experiences
New Cultural Tourism
The Marketing of Emotions
No longer just a journey of seeing, but also a desire from the new tourist to experience emotions aimed at stopping time, because those who travel today want something different compared to just ten years ago.
Overtourism has become a common expression, as have the words off season and networks, thanks in part to the help of new media.
Is the curious tourist a happier person? What does it mean to travel today? Why is there an increasing search for new experiences and emotions? Can culture make us happier today?
Listen to the interview on Radio Number One
COMMUNICATION STRATEGIES, FUTURE THINKING
The human being in present and future time
HYPERIDENTITY, listen to Elena Croci's podcast on Spotify
The study contributes to the existing literature on the theme of individual well-being and its maindeterminants, also highlighting possible practical implications in terms of corporate governance and human resource management.
Results reveal a positive impact associated with family relationships, mobility satisfaction, and job satisfaction while showing a negative relationship regarding proxies related to the subjective perception of insecurity and uncertainty (deep material deprivation, and home theft).
TEACHING AND TRAINING
For 18 years university professor in Cultural Tourism, Marketing and Cultural Communication (Brera Academy, Catholic University of Milan, Lucca Campus). Holds Masters and Focus points for companies.
